C1 Magazines.
Do Now Tuesday 1st of September 2024
1 - the title of the magazine. √
2 - cover lines.√
3 - the sticker like shape. √
4- how you re present something.√ positive or negative
5 - stereotypes.√
Carrie Underwood magazine representations
cover one - relatable , nice , chill.
cover two - bold , powerful , independent.
cover three - pretty , sweet , happy.
In this magazine cover Carrie Underwood looks young , pretty and caring as shown by the dog in her arms and the casual outfit she is wearing.
Differences between Cosmopolitan and GQ magazine
- colour schemes
- fonts for text - ( thicker for Cosmopolitan and thinner longer text for GQ)
- medium long shot versus a mid shot.
- poses ( hand on hip and hands held together.)
- heavy use of shade in GQ.
- use of stereotypical colours in each.
-topic of cover lines - weight loss to football.
- male on one ,female on other
where the cover lines are located.
In the Cosmopolitan magazine, women have been portrayed as beautiful through the use of the full body shot and the colour scheme they have used - pinks, purples and black and white. The thicker text emphasises the details of her appearance and the cover lines talk about weight gain and boys. her pose indicates confidence and beauty and she is shown to be happy through her smile and the bright overall tone of the cover. This may create the idea that women are interested in body image and how they look.
For GQ magazine men have been portrayed as independent through David Beckhams confident pose ( hands held together and a smirk) and the use of shading that darken the image. The text is thinner as the image is closer up and fills most of the screen. The colour scheme of blue, gray and white contrast to the lighter colours used in the Cosmopolitan magazine. This may be used to draw in either gender as blue is considered a boys colour and pink a girls colour. The topic of the cover lines are about football and exercise which may draw in their readers.
The left hand on top of the right shows off the wedding ring on his finger and the tattoos on his palm. The ring symbolises loyalty and marriage and the tattoos and the trimmed beard suggest superiority. His tuxedo emphasises the powerful , formal representation of the man.
Do Now Tuesday 8th of October 2024
1 - be the biggest/boldest of the cover lines - most obvious ✔
2 - direct address is how you address someone - you, us etc. ✔
3 -a puff✔
4 - blue is stereotypically a male colour. ✔
5 - objectification is degrading someone to an object. ✔
Representation task
LO -to create magazine covers showing an understanding of representation.
representation task - magazines
Teachers example - In the GQ cover, David Beckham is represented as sophisticated. He is wearing a tuxedo which has connotations of wealth and elegance. This contrasts with the Cosmopolitan cover where Carrie Underwood is represented as fun and sexy.
- women have been represented as sexy and powerful through the lack of clothes and venomous snakes around her - connotations to the Greek myth Medusa.
- the men have been represented different to the norm stereotype - look warm and approachable in a feminine way.
- The cover lines in Cosmo talk about feelings and gossip - the deepfake rumour.
- The colours on cosmo - pink, yellow - are stereotypically female as well as his posture.
- the GQ magazine has stereotypically masculine colours - darker greens, red and yellows as well as grey.
- Rihanna has been sexually objectified through the nudity and pose with her hands clasped on her face.
- The low angle shot boldens the representation of Rihanna being powerful - she is supposed to create fear in men even if she is beautiful.
Magazine Industry Tuesday 5th November 2024
Circulation – how many copies of a particular publication are distributed.
Advertising Revenue – monetary income earned from advertisements.
Cover Price – retail selling price of the publication.
Subscription model – customers are charged a recurring fee for access.
Multi-Platform – capable of running on more than one platform.
Readership – estimate of readers of any writing collectively.
Ideology – system of ideas and ideals for magazines or from readers.
Brand identity – describes the eternally visible elements of a brand that identify and distinguish it.
Target audience – specific group of consumers most likely to want your product or service.
Vogue
-Vogue was launched in 1892 in new York
-Original genre was like an upper class fashion diary but now is a glossy magazine for monthly women's lifestyle consumer magazine.
-Target audience was mainly female and beauty enthusiast.
- the magazine has changed as fashion trends change.
- Conde Nast is the publisher of Vogue
- Vogue is multiplatform.
- circulation is 200,000
- readership of 800,000
- Vogue is aimed at an ABC1 fashion and style conscious women who are educated and sophisticated and wealthy. This audience is broadened to appeal and inspire to a wide number of ages though it was initally for an older audience of 30 - 45.
Brand image of Vogue-
Vogue specialises in high editorial photographs and editing - involved in topic of haute couture fashion , beauty culture, living and runaway. Vogue used to use muted colours in vintage style while now they experiment with many colours and good quality images. The magazines feature slim girls with attractive features and feminine hair.
GQ
-Launched in 1931
-a quarterly publication called gentlemen's quarterly aimed at fashion industry insiders.
- Conde Nast published GQ.
- a multi platform brand. Has its own website and apps.
- circulation of 89,702
- readership of 212,000 monthly
- onlime they have 2 million monthly unique user and over 2 million on social media followers.
- target audience of ABC1 men between 20 and 44 .
Brand Image
GQ puts an emphasis on diversity , gender equality, sustainability and mental health - it is aimed at image conscious young men interested in fashion and healthy lifestyle. Older GQ magazines aimed at being a gentlemen and looking posh in suits while nowadays magazines aim at looking cool rather than classy with sunglasses and casual wear more prominent. They may also include women but portray them with no clothes in a sort of provocative way to draw people in.
CASE STUDY 1 - Raheem Sterling GQ Tuesday 12th November 2024
GQ appeals to its audience of mainly men by showing half naked women as visual stimuli in a sort of provocative manner - they also may use models or famous men to show class and wealth.
GQ represent gender through making men look dominant and 'alpha male' type and conveying women as inferior through the use of objectification and them being half dressed.
Raheem Sterling
- famous Footballer player
- thirty years old and born in 1994.
- lived in Jamaica before relocating to London when he was five years old.
- tattoo tribute for his childhood neighbourhood.
Do Now Monday 19th November 2024
1 - Conde Nast ✔
2 - ABC1✔
3 - 25 to 45✔
4 - masthead✔
5 - the chosen colours that are used in the magazine.✔ main two or three
MEDIA LANGUAGE
- Cover star
- Masthead
- Cover lines
- Anchorage text - any text that is used to explain or clarify an image.
- Lexis - the words used.
- Typography - the font and how the text looks.
- Brand identity
- Image
- Colour pallet
Serif font. Sans serif
Style : Block Capitals or lowercase , colour and italics or bold.
The magazine uses big block capitals to emphasise the masculinity with sans serif as their font to give off a modern touch. The masthead is grey but the other cover lines are white for a dark minimalistic feel. The red shorts add a pop of colour to interest the readers as it contrasts against the gloomier colours. This design is for the mainly male audience in their thirties or forties.
Colour Pallet
The colour pallet used in my magazine are white and grey in the background for a dark chic feel. This modern touch stands out against the pink shorts which are anti stereotypical for GQ. The pink shows that GQ is going against this masculine stereotype when paired with the darker colours.
Layout
In my magazine they have used a z shape to entrance the users in how we naturally read. Going from the top left down from left to right.
Anchorage Text
' The Relentless Jeremy strong' can show his strength and masculinity as well as his mental determination to act in films and shows.
Image
The medium long shot shows the face as well as most of his body to show off the bandages on his wrist which indicate he may be getting into fights or boxing rings. The seriousness of his facial expressions connote the seriousness of the actor as well as the direct address of him looking straight at the camera and the topics in the magazine. The zebra coat looks expensive which links to his status and wealth though it contrasts with the bandages on his wrists. The boxing ring in the background has connotations of strength like his last name 'strong'.
Cover lines and Lexis
The cover lines are in tune with wealthier readers who are into fashion. The cover lines talk about sneakers and cars as well as facial surgery to make faces more ' perfect.' It also talks about buying fashionable accessories like bags and shoes.
Do Now Tuesday 26th November 2024
1 - text that explains an image used. to give it a meaning✔
2 - font , capital or lowercase, colour, size, blocky. ✔
3 - cover lines.✔
4- sans serif.✔
5 - medium close up✔
Raheem Sterling
- famous Footballer player
- thirty years old and born in 1994.
- lived in Jamaica before relocating to London when he was five years old.
- tattoo tribute for his childhood neighbourhood.
- his father was murdered when Sterling was 2 years old.
Raheem Sterling was specifically picked as he showed tremendous courage and respect when speaking out against casual racism in opposing fans and the media. He was born in 1994 in Jamaica and moved to England at only five years old where his interest in football grew though there were mighty challenges. When he was playing for Manchester City in 2018 their team lost and several fans from Manchester and Chelsea online exchanged racial slurs about sterling and other black football players. Him being depicted as an angel suggests he is protecting others from the racism.
Masthead - GQ is the masthead in blocky sans serif capitals, the dark gold reinforces the luxury and individuality of Gq magazine as a whole
Coverlines - 'speak no evil' and ' Westminister has become a living nightmare'. the topics are very controversial and dramatic to fit in with Raheem Sterlings racism.
Anchorage Text - the Anchorage text would be guardian angel to portray Sterling as a protector against racism in football which is further linked to the Black wings and cross tattoo. he is rooting out slurs and guiding the youth - he is regarded as a proppian hero.
Layout - the cover lines are spaced out in an O shape to focus your eyes onto sterling as the text is in lighter colours against the black of his jeans and wings.
image - The wings represent guardian angels to show his role towards footballers and racially insulted people. the colour black shows he has been damaged from past experiences and words but also to show that black is beautiful and powerful. The muted colours in the background ( white, grey) to further make sterling the center piece of the image. This is also a play on his football role as 'winger' where he is extremely fast like he has wings.
typography - text is in a mixture of capital and lowercase letters to make certain words stand out above others - certain phrases are highlighted in neon orange. words like ' evil' and his name to further indicate his importance in this magazine.
Do Now Tuesday 3rd December 2024
1 - Raheem Sterling is a footballer. ✔
2 - font , serif or sans , colour , bold , capital or lowercase.✔
3 - Racism was what Raheem sterling was up against.✔
4 - Serif is the font.✔
5 - anchorage text✔
Do Now Tuesday 10th December 2024
1 - cover lines explain the magazines topics✔
2 - a magazines cover page interests viewers and gives an insight to the topic ✔ appeal to potential buyers.
3 - Racism against football ✔
4- down on the ground looking up ✔
5 - a convention is something commonly found in a genre. the way in which something is usually done.
ASSESSMENT IMPROVEMENT
Non verbal codes - Mise En scene
Written codes - anything written
Gesture Codes - Body language
Symbolic Codes - a colour that symbolises something else.
Narrative
Colour pallets
The main image shows Sterling standing in a confident stance to portray the importance of the topic as well as his power for stepping up for other footballers., with a large pair of black wings . These connote how he has been symbolised as a protector against racial slurs or hatred as well as in the anchorage text of 'guardian angel ' He is looking down directly at the camera as the low shot highlights the seriousness of his facial features. This intends to educate and make an impact on the newer generations of the importance of Casual Racism in sport.
Design and layout
The layout of the magazine draws eyes to Raheem Sterling with his bold stance. The striking shapes of his large wings to his spread legs create interest to the 'x ' shape created. The cover lines are positioned in the ' z' shape in the natural way humans read. The dark colours and harsh pose he is in contrasts to the softer muted colours of the piece which is linked back to the topic of racism. The font is bold in sans serif in black and white , with neon orange to emphasise more importance in certain things that link back to Racism.
Do Now Tuesday 17th December 2024
1 - suggest✔
2 - flying, angels , heaven ✔
3 - ABC1 men interested in fashion ✔ 20 - 44
4 - to imply context of magazine and interest viewers. ✔
5 - the way in which something is usually done
GQ representation
Gender
- masculinity is exaggerated.
- the chains and jewellery shows strength
- muscles showing and tattoos exposed : chosen to be topless
- wearing black leather
- cover lines about tough serious topics - politics ,rap , football , fashion
-sharp bold posture
- serious facial expression
- wings indicate supernatural and highlights his extraordinary skill on the football pitch.
- all men named are successful in their own field.
- for modern men there is a societal expectation that they must have it all - wealth health and strength which sterling has.
Ethnicity
- black men are represented as strong and powerful in this cover.
- the wings on his back and the cross tattoo - religious connotations which counteract the stereotype of black men being violent.
- not typical for people of his ethnicity to be on GQ.
- challenges the stereotype of black people being ' incompetent'.
- presenting a role model for readers to aspire to.
- modern representation of ethnicity and shows how he is high status.
Do Now Tuesday 7th January 2025
1- Vogue is a fashion and lifestyle magazine ✔
2 - Vogue target audience is affluent fashion and beauty enthusiast.✔
3 - Conde nast ✔
4 - to catch eyes and be visually impressive ✔
5 - a skinny, tall , attractive long shiny hair, model or celebrity young woman.
CASE STUDY 2 :
VOGUE MAGAZINE
Back in the past, Vogue did not offer any diverse or inclusive magazine covers as they only featured white women on them. The newer covers today represents a wider audience with many religions, ethnicities and genders shown. This shows us that Vogue became more accepting and open to changes in their models. size, age, race , and gender are now prominent in covers.
Malala Yousafzai
1 - she was shot in the head by the Taliban and left in critical condition because of her rioting for girls education - she survived.
2 - she has no memory of the shooting.
3 - she has written books about her experience and activism.
4 - born in Pakistan
5 - gave her first speech about education rights for woman 11 years ago.
6 - won Nobel Peace Prize in 2014.
Malala Yousafzai was born in Pakistan where she rioted for girls rights to equal education as her country didn't offer girls a chance to learn. She uses a secret name to blog about the problems in Pakistan as the Taliban were against equal education. When found out she was shot in the head by the Taliban where she was sent to England in critical condition. she survived and became an inspirational icon for the world. Vogue used her as a cover star for her boldness and to spread awareness of the conditions in Pakistan - the magazine was released after the UK and US forces were leaving Afghanistan as she needed to warn the Armies of the Taliban being a threat. In July she has a special day where we commemorate her success at gaining equality for education for girls.
Do Now Monday 14th January 2024
1 - Malala is known for being shot in the head and surviving ✔
2 - UK AND US troops preparing to leave Afghanistan
3 - ABC1 female, 20 to 44 , educated, fashion conscious as well as wealthy.
4 - not historically ✔
5 - no ✔
Media Language Analysis
Masthead
The Masthead Vogue is in a serif font - it has connotations of power and grace. The word means the fashion trend or style at present. The word being in block capitals makes it stand out and seem important and majestical.
the font is the classic didot - all uppercase gives it a classic respectful look thats aesthetic. Masthead is laid over the forehead of Malala to anchor her as a vogue star, in combination with her caption :Survivor, Activist, Legend.
The use of the same silver, grey colour for the caption and the masthead links and reinforces the message that she is a role model.
Anchorage text
The anchorage text or main cover line is the biggest and brightest of the cover lines , it being her name reinforces her importance as the connotations of the silver is valuable and powerful.The connotations of Survivor , Activist and Legend highlight her bravery and achievements as she fought for equal rights for women's education. Words that may be used to describe a soldier as it suggests she has overcome being a victim and took a political stance ( activist).
follows conventions of a typical magazine layout ( z shape). the graceful hand gesture draws the viewers eyes onto Malalas face and specifically eyes.
Cover lines
cover lines are in capitals, italics and serif. The colour black and white stands out against the red in contrast to the connotations of grace and femininity the font has.
The cover lines talk about love , fashion and the war, which matches what a teenage girl would like, as well as fighting and violence in malalas life.
- uses the language technique of Alliteration to entice the viewers and show that Vogue has authority.
All cover lines on the left follow the same chic minimalist design.
Vogue wants to inspire their female readers to be interested in stereotypical masculine things,when taking about the male boxer Anthony Joshua.
Image
The shot type is Medium close up shot. She is wearing bright red which has connotations of the violence of the Taliban and the blood spilled. it can also suggest her survival after being a victim of a assassination attempt. Her headscarf is a symbol of her culture and her religion as well as the expensive material it is made out of. Her rings also suggest her status.
Do Now Tuesday 21st January 2025
1 - 'z' shape √
2 - Anthony Joshua is a British boxer √
3 -mid shot medium close up
4 - direct eye contact address
5 - blood, violence of the Taliban , rage. passion , love, high status
Cover Analysis
Media language has been used in many different ways to create different meanings. The main image portrays Malala using a medium close up shot to focus on the details of the picture. She is using direct address with her strong eye contact at the camera implying confidence yet she is smiling slightly which makes her seem welcoming and friendly.Her hijab is a symbol of her culture and wider representation of religion in magazines. The colour red connotes her love and passion for her religion and her belief in equal education in women.It also exudes royalty and high status with the gold jewellery and rings. The gold connotes power and prestige and is meant to make her look royal and empowering.The graceful pose of her hand with the flow of her material makes her look feminine but powerful.
secondly the main cover line and Anchorage is ' Malala - survivor, activist, legend' and is the classic Didot font in Serif. it looks respectful, placed over her forehead to anchor her as a Vogue star. It is in bright silver which has connotations of elegance and importance as it is meant to celebrate her achievements and ambition to make equality better. The triplet of adjectives shows how she has overcome being a victim and taken on a political stance.
The cover lines are in black and white serif. They range on topics from love and fashion and beauty which is stereotypical of a women's magazine but the last cover line speaks of Anthony Joshua , a famous British boxers and one of his fights which might indicate Vogue is trying to influence women to be interested in stereotypical masculine things whilst taking interest of newer readers.
The Layout is stereotypical as it follows the ' z' shape of magazine conventions as it follows the natural way that peoples eyes follow text.
Exam Question
images
In the main image , a medium close up shot is used to focus on Malala and the details of the picture. Her hijab is a symbol of her religion and the representation of culture nowadays as well as her achievements and ambition to gain equal education for women. The red colour of the background and her clothes shows her love and passion for her belief in equality. Paired with the gold of her jewellery and rings it can also imply her high status and importance as the colours are bold and royal. The direct eye contact exudes confidence and power but she also seems welcoming and friendly with her slight smile.
Do Now Tuesday 28th January 2025
1 - the way something is portrayed or shown as ✔
2 - stereotypical or not positive or negative
3 - Muslim ✔
4 - no she is not as it is normally a young skinny white woman ✔
5 - passion and love for equality and her religion, her high status. ✔
REPRESENTATION
In the past, Muslims have been represented as 70% male, who barely have romantic relationships , are typically straight and do not have any disabilities. Furthermore portrayed as terrorists.
In terms of Ethnicity,Vogue shows diversity of races - as it includes both Jordan
Dunn and Anthony Joshua.
In terms of Gender, Vogue is being diverse as it features both genders as well as mixing the cover lines of boxing with the stereotypically feminine topic of fashion as it is aimed at women.
looks very feminine - flowing , silk headdress, jewellery , hand posture
Explain how both ethnicity and gender have been represented on the cover.
Ethnicity has been represented in an anti stereotypical way as it uses Malala whose religion is Muslim. This challenges the stereotypes as it normally features white celebrities and models- it also mentions Anthony Joshua and Jordan Dunn who are both black. This is not stereotypical for Vogue as it normally referenced at least one white model on each magazine - which means it is becoming more diverse. Her religion is also being represented through her hijab which is wealthy looking to show the importance of her culture. The way it portrays her is different to the normal way media shows Muslims ( 70% male, terrorists, straight).This reinforces the fact that Vogue magazine isn't normally diverse in their representation of ethnicities normally featuring white models.
Gender has been represented in a stereotypical way as Malala is presented as feminine looking. Her hand posture is delicate and flows with her posture. She is wearing makeup and a traditional red lip. The silky material of her headdress and the gold jewellery also indicate her femininity. This would make their mainly woman based audience interested in the cover as it shows a powerful female model who is also viewed as feminine.
Gender has been represented sometimes stereotypical and sometimes anti stereotypical through its audience and what it is influencing. It references both male and females on the cover so is diverse in its models. The cover lines speak about fashion and beauty and love which is commonly used as its audience is majority female. It also talks about boxing stars using the word. ' fighting ' which is anti stereotypical for their audience indicating they are influencing woman to be interested in stereotypically masculine hobbies like sport.
Do Now Tuesday 4th February 2025
1 - diversity✔
2 - fighting talk, Anthony Joshua ✔
3-powerful but feminine ✔
4 - a warrior but also taking a political stance ✔
5 - mostly male , terrorists, rarely LGBTQ. ✔
Comparing
Similarities
- both are wearing red to show power and boldness
- both are represented to be feminine through body posture
- both are portrayed as confident, powerful and bold
- both are wearing flowy or silky material - typically feminine
- represented as confident - direct address of eye contact
- shown to be wealthy through the jewellery and silky material
- some anti stereotypical cover lines to show woman as powerful and brave.
- use of forename only to convey status of a cover star.
Differences
- one talks about politics which is anti stereotypical - the other one mainly about fashion and beauty which is stereotypically more feminine
- the shot type which makes Lizzo look more confident in her body and her weight whereas Malala is a close up shot as we want to get to know her.
- lizzo is shown to look more sophisticated and classy - glamorous as it is focused on body positivity.
- both are presented as confident
- both have stereotypical feminine topics
- both are presented as feminine - the poses, clothing, jewellery.
- The Elle magazine has a stereotypical model for the magazine
- the Elle magazine portrays her as sexy whereas Vogue is just confident
- Vogue has direct address of eye contact, Elle doesn't.
- Vogue has a cover line about fighting and Anthony Joshua which is anti stereotypical
- different camera angles/ shots.
WWW: you’ve clearly identified differences and analysed them
EBI: try including magazine values or links to the target audience
TARGET 3: Reference other areas of the theoretical framework
DIRT: Add in references to Vogue values or the target audience where relevant
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